Hello! I’m Shelby Deering, a lifestyle writer, print + digital journalist, and soul-centered storyteller living in Madison, Wisconsin. Over the past 12 years, I’ve followed my dream to do exactly what I love—creating inspiring, well-crafted content for national magazines, regional titles, digital outlets, and trade publications.

I’ve contributed to several print titles and websites, including Midwest Living, Rodale’s Organic Life, USA Today, Runner’s World, Flea Market Décor, Curbed, BRAVA, The Spruce, Experience Wisconsin, Live Happy, Bella Grace, French Style, Vintage Beautiful, Lakeshore Living, Southern Cottage, Beauty Store Business, At the Lake, and many more. I specialize in writing:

  • In-depth profiles of people doing amazing things
  • Décor pieces that inspire stunningly-authentic spaces
  • Beautiful and immersive home tours
  • Travel features covering my home state and beyond
  • Positive and impactful human-interest articles

When I approach a piece, there’s one word that I always return to—connection. Connection to the topic I’m covering. Connection with each person I interview. And most importantly, connection to a publication’s readers.

Let’s connect today so I can start creating transformative, soulful content for your publication. Or, you can reach out on social media. I’d love to chat!


In the meantime, I invite you to view my Portfolio to get a feel for my work, meet me through my About page, and learn more about my methods through my Approach + Testimonials page.

“The desire to reach for the stars is ambitious.
The desire to reach hearts is wise.”
–Maya Angelou

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