Hello! I’m Shelby Deering, a nationally-published lifestyle writer, print + digital journalist, and soul-centered storyteller living in Madison, Wisconsin. Over the past 15 years, I’ve followed my dream to do exactly what I love—creating inspiring, well-crafted service content for national magazines, regional titles, digital outlets, and trade publications.

I’ve contributed to several print titles, websites, and brand blogs, including Martha Stewart Living, Talkspace, House Beautiful, Domino, Country Living, Good Housekeeping, Naturally, Danny Seo, Architectural Digest, Prevention, Apartment Therapy, Travel Wisconsin, Well+Good, MyDomaine, Midwest Living, Healthline, The Natural by Schmidt’s, USA Today, Flea Market Décor, Curbed, At the Lake, Bluprint, Experience Wisconsin, Cottages & Bungalows, Atomic Ranch, Better Homes & Gardens and Traditional Home special interest publications, and many more. I specialize in writing:

  • Décor pieces that inspire stunningly-authentic spaces
  • Beautiful and immersive home tours
  • Uplifting wellness articles to boost minds and spirits
  • In-depth profiles of people doing amazing things
  • Travel features covering my home state and beyond
  • Positive and impactful human-interest stories
  • Branded content that weaves together products and lifestyle ideas

When I approach a piece, there’s one word that I always return to—connection. Connection to the topic I’m covering. Connection with each person I interview. And most importantly, connection to a publication’s readers.

Let’s connect today so I can start creating transformative, soulful content for your publication. Or, you can reach out on social media. I’d love to chat!


In the meantime, I invite you to view my Portfolio to get a feel for my work, meet me through my About page, and learn more about my methods through my Approach + Testimonials page.

“The desire to reach for the stars is ambitious.
The desire to reach hearts is wise.”
–Maya Angelou

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